Upgrading
Giving a free access to paying features for a limited time
1 example
Examples
Tinder
Tinder's passport is a paying feature that enables users to change their location and meet people from other countries or continents.
In April 2021, Tinder pushed a feature-based free trial by giving free access to this feature for a few days.
A great way to test the value of this feature for Tinder users and how it contributes (or not) to conversion.
